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Broadcasts is ChatbotX’s bulk messaging feature that lets you send the same content to multiple contacts at the same time across various channels. Instead of messaging each person individually, you set up the content once and send it with just a few clicks. Broadcasts are ideal for remarketing campaigns, periodic newsletters, product updates, and important notifications to a targeted customer segment. When you need automated message sequences that go out over days or weeks rather than a one-off send, refer to the Sequences article instead.

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Broadcasts List Interface

The Broadcasts page is your central hub for managing all bulk messaging campaigns. From here, you can monitor the performance of every sent or scheduled campaign. You can search for a specific campaign by name using the Enter name box at the top left. The campaign list displays the following metrics:

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Create a Broadcast

1

Start a new campaign

From the left menu, select Broadcasts, then click + Create Broadcast in the top-right corner.
2

Select a sending channel

On the Choose Channel screen, select one channel for this campaign:After selecting a channel, click Continue.
3

Configure message content

Set up the message content specific to the channel you selected. For Messenger and WhatsApp, you will also choose a sending type (see the channel-specific sections below).
4

Set the schedule

Choose when to send the campaign — immediately or at a specific future time.
5

Define the audience

Configure contact filters to target the right customer segment.
6

Review and confirm

Check the estimated receiver count, then click Confirm to launch or schedule the campaign.

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Configure Schedule and Contact Filter

Every broadcast channel shares the same two settings for timing and audience targeting.

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Schedule — Sending Time

Use Schedule for later to prepare content in advance and deliver it during peak hours when open rates are highest for your audience.

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Contact Filter — Receiver Target Filters

Click + Add Condition to add filter criteria based on attributes such as Tag, Custom Field, active channel, or last interaction time. The system automatically calculates and displays the number of matching contacts in the Receivers section at the bottom of the screen.
Always review the Receivers count before confirming. If it shows 0, check your filter conditions or channel configuration. Sending a campaign with 0 receivers means no one will be reached.

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Messenger Broadcasts

ChatbotX provides 2 sending types for Messenger Broadcasts.

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Type 1: Template Message

Use Template Message when you need to message customers who are outside the 24-hour interaction window — for example, old contacts who have not messaged your page recently.

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Type 2: Messenger Active Contacts

Use Active Contacts when you only want to send messages to customers who have interacted with your chatbot within the last 24 hours. This type only supports Flow scripts (not templates) and is ideal for promotional messages, discount codes, and direct sales content — because Meta allows unrestricted content within the 24-hour window.
Meta 24-hour policy: When a customer messages your Fanpage, you have 24 hours to send unrestricted messages including promotional content. After that window, you may only send pre-approved Utility Templates. Do not include promotional content in utility templates. Meta’s automated systems monitor for violations and can permanently block your Fanpage from sending messages.

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WhatsApp Broadcasts

ChatbotX provides 2 sending types for WhatsApp Broadcasts.

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Type 1: Template Message (Outside 24 Hours)

Use this type to send messages to customers outside the 24-hour interaction window using a Meta-approved message template. The configuration interface includes:
  • Flow / Template — choose Flow (chatbot script bundled with a template) or Template (standalone approved template)
  • WhatsApp Channel — select the WhatsApp phone number to send from
  • WhatsApp Template — select the synced template from the dropdown
  • Variable mapping — fill in values for {{1}}, {{2}}, and other dynamic variables
  • Preview — preview the final message layout including buttons before confirming

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Type 2: Active Contacts Within 24 Hours

Use this type to send free-form Flow scripts to customers who have an active chat session within the last 24 hours. Only Flow scripts are supported — templates are not available for this type. You can freely send product consultations, answers, promotions, or care scripts within the active session.
Active contacts within 24 hours only delivers successfully to contacts with an open chat session. For customers silent for more than 24 hours, you must use Template Message instead.

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WhatsApp Message Templates

To message customers outside the 24-hour window, WhatsApp requires pre-approved message templates to prevent spam. Templates contain fixed content with dynamic variables ({{1}}, {{2}}, and so on) that automatically populate customer-specific information.

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Template Categories

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Create and Submit a Template for Approval

1

Open WhatsApp management

Go to Settings → Channels tab → WhatsApp → Manage next to the number you want to configure.
2

Open the template list

Select the Message Templates tab. Click Synchronize to pull already-approved templates from Meta, or click Manage to open the Meta management interface.
3

Create the template on Meta

On Meta’s WhatsApp Manager, click Create template and fill in:
  • Category — Marketing, Utility, or Authentication
  • Template name — use only lowercase letters and underscores (for example, order_delivery_update)
  • Content — draft the message body (up to 1,024 characters); add variables and call-to-action buttons as needed
4

Submit and sync

Click Submit for Meta to review. Once the status changes to APPROVED, return to ChatbotX and click Synchronize to make the template available for broadcasts.

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Tips to Avoid Template Rejection

  • Do not place dynamic variables at the very beginning or very end of the message.
  • Do not place two dynamic variables immediately next to each other (incorrect: {{1}}{{2}}).
  • Number variables sequentially from 1 using the correct double curly brace syntax ({{1}}, {{2}}).
  • Call-to-action button URLs must not contain direct wa.me links.
  • Template content must not completely duplicate the wording structure of a previously approved template.
  • Avoid vague, very short, or unclear language.
  • Fix any spelling or grammar errors before submitting.

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Campaign Naming Tips

Use a consistent naming convention across all broadcasts so you can identify and track campaigns quickly in the list. A recommended format is:
Examples:
  • Messenger - Flash Sale - 2506
  • WhatsApp - Order Update - 1806
  • Zalo - Maintenance Notice - 1806